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Dozens of prints available in a variety of sizes up to 40x A Century of Brewing, Around the middle of the nineteenth century, two men known as Strohn and Reitzenstein bought a three-acre tract of land on the old Watertown Plank Road in a village west of Milwaukee then called Center City.
Even in that early year, the seed of the reputation Milwaukee was to gain as the world's beer capital was beginning to show signs of germination. The predominantly Germanic strain of its population probably had something to do with it, but the real reason was the same then as it is today -- its proximity to a limitless supply of water ideally suited for brewing good beer.
There was at least one other important consideration that led the Messrs. Strohn and Reitzenstein to select the spot they did -- the fact that it was close to the Menominee River from which ice might be harvested to supply the all-important refrigeration.
But, despite their canny judgment in the choice of a site for their brewery and all their plans for its construction and operation, the two men were never to see their dream materialize.
Both were cut down by the cholera epidemic then ravaging the country at a time when their project had advanced no further than the excavation stage. Meanwhile, the word that Milwaukee was an ideal spot for brewing beer had reached as far east as Buffalo, New York.
One of its citizens, a brewmaster by the name of George Schweickhardt, heard it and, with his brother, made the trip west to investigate. They came across the excavation on the Watertown Plank Road.
Like the men who had first chosen it, the Schweickhardt brothers knew a good spot when they saw one and it was not long before the structure which today forms part of the A.
The problem the Schweickhardts faced was not merely one of building their brewery and selling its product to an eagerly awaiting public. Even then competition in the beer business was keen.
There were about 15 other breweries in and around Milwaukee vieing for the favor of the great Milwaukee beer palate. It was then, as it is now, a question of survival of the fittest.
In time, however, the brewing know-how George Schweickhardt had accumulated in New York and, before that, as a brewer and wine-maker in his native Alsace began to pay off. With the disappearance of the weaker of his competitors and passage of the years, it became evident that the Menominee Brewery -- as it was then called -- would take its rightful place in the great family of breweries that was to make Milwaukee a by-word wherever beer drinkers gather.
For anyone accustomed to highly organized metropolitan Milwaukee, the thirteenth largest city in the nation, it is difficult to imagine the rugged conditions existing when the A.
Gettelman Brewing Company was in its early formative stages. Little similarity can be found for example between State street, today one of the city's most heavily traveled thoroughfares, and the old Watertown Plank Road which, at one time, was the brewery's only avenue to the Milwaukee market.
Perhaps no one intimately connected with the brewery remembers this state of affairs more poignantly than "Uncle" Charlie Schmidt, veteran employee and secretary of the company at the time of his retirement in From the Miller Brewing Co.
Even so, we often had to wear rubber boots for there was still plenty of mud to walk through. So arduous was the ascent, in fact, that the team of horses starting to pull a wagon loaded with 35 to 40 half barrels had to be augmented about half way up the hill by an additional team.
As though just traversing this road was not painful enough, travelers entering the city were forced to pay a fee at a toll gate located a block west of the brewery. There Was a Bright Side But all was not hardship for those who shared their youth with that of the A.
In striding toward its destiny, a city often tramples underfoot some of its inherent natural charm. The Menominee River, now sullied by the wash from heavy industry, was once a fisherman's dream.
Just west of the brewery the river was dammed up to make a reservoir for winter ice-cutting operations. In the spring of the year, when the water was high, pike, pickerel and suckers came up the river to spawn -- and to fall prey to the fishermen along its banks.
What fish -- particularly suckers -- the farmers couldn't eat they boiled thoroughly and used for hog-feed. As was mentioned before, protecting the beer against the extreme temperatures prevailing in this part of the country was a major problem. Refrigeration as we know it today was not even in the dream stage and the methods of keeping the beer cool in summer and warm in winter bordered on the bizarre by present day standards.
About the yearGettelman had two ice house branches, one located at 14th and Highland and the other at S.Where to Stay in Central Oregon In addition to resorts, Central Oregon is home to a range of memorable lodging options.
Rest assured, you’ll love your pillow and all the other amenities offered at the resorts spread throughout the region. When five young lawyers decided to take their small brewing business public, they turned to our firm to create a distinguishable brewery to showcase their cr.
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Martin Cove Brewing Company microbrewery business plan executive summary. Martin Cove Brewing is an established producer of hand-crafted lagers, ales, and pilsners. Martin Cove plans on expanding its distribution to larger metro areas, and to larger grocery store chains. Hey guys, I'm one of the founders of Black Acre Brewing.
Y U BREAK OUR SITE!
Woke up this morning on the way to a restaurant auction and found our site was le dead. Developing Your Brewery Business Plan w/ Aaron Brodniak This week, I am really excited to welcome Aaron Brodniak to the podcast. Aaron Brodniak has worked in a number of different breweries and has held the titles of Head Brewer for a microbrewery and Regional Brewer for a chain of brewpubs.