Indian Oil Corporation is one the leading oil and gas companies in the world based out of India.
Posted in Services, Total Reads: DLF is one the largest real estate companies in India. The main business of DLF includes developing homes and commercial places. These comes under its development business.
Its products or in this its projects include: All these are the product strategy in the marketing mix of DLF. Its homes business is divided into Super Luxury, Luxury and Premium segments. Even in all these segments it offers multiple products like condominiums, duplexes and most importantly apartments.
These are available in various sizes also. DLF is now also a major player in infrastructure building, its partnering with governments in projects like building highways and flyovers.
It also builds recreation and leisure ventures. DLF has a unique model of making money, majority of their revenues come from rentals and developments. As DLF are spread across segments and geographies they follow different strategies for pricing in their marketing mix.
As DLF is into residential and commercial real estate it uses different prices based on the area and they range from nearly per square feet to per square feet Dlf marketing mix more. DLF also charges its customers with any escalation charges which are a result of change in commodity prices during the period of construction.
In this way it is protecting its margins. At the same time if the prices come down DLF refunds the any extra money to its customers back.
All this is done in a smooth transition as everything is clearly specified in contracts. These properties include residential buildings like apartments, row houses and gated communities. DLF also involves in recreational and leisure activity constructions and shopping malls in these places.
DLF used many modes of marketing to increase its brand image. A degree branding approach is taken by DLF in its marketing mic promotional strategy.
DLF does many promotional activities from mass marketing to direct marketing. DLF gives print advertisements in newspapers and magazines in major cities. It also places hoardings at strategic locations where more attention and time span can be drawn from the audience. Its direct marketing includes sending the broachers and digital forms of constructions through video and audio to prospective customers.
DLF has partnerships with many property brokers and consultants. It also has a good relation with some banks who lend home loans.
Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of DLF. DLF employees nearly 11, employees in all of its construction process.
These include Engineers, Architect, customer support, legal and financial team and construction workers also.
DLF provides a very challenging roles and responsibilities to its employees. It is very encouraging in communicating and consulting with employees in regards to issues of health and safety. It gives more emphasis on safety of employees and gives them training, information and supervision to do the work more effectively and safely.
DLF has several business processes in place to increase its efficiency and margins. From drawing up the contracts to delivering the property DLF has many checks and balances to make sure it complies with all the legislative, regulatory and statuary policies and requirements.
DLF checks any risks involved in the whole process of development and provides with the necessary measures. DLF headquarters at Delhi is a construction wonder and built with a very grand architecture and design.
DLF provides financial statements every year and it is listed company in Indian stock exchange.
Hence, this concludes the entire DLF marketing mix. Initially it concentrated most of its projects in Delhi and Gurgaon region. Currently 27 million square feet of land is under construction.DLF Pickseed is a subsidiary of DLF Seeds A/S, the world’s largest turf and forage seed company with research, production and marketing activities around the globe.
The DLF Group commands nearly 30% of the global market share, and DLF Pickseed is the largest grass seed company in the US, supplying both turf and forage seed to the professional.
Marketing Strategy DLF - Download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online. Jun 07, · MARKETING MIX OF IPL. June 7, Marketing strategies in favour of IPL: India’s biggest property developer DLF Group paid US$50 million to be the title sponsor of the tournament for 5 years from to Other five-year sponsorship agreements include a deal with motorcycle maker Hero Honda worth $million.
The brandguide table above concludes the DLF Limited SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Let us start the Indian Oil Corporation (IOCL) Marketing Mix: Prev: DLF Marketing Mix..
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The companies are not associated with MBASkool in any way. The brand names are used purely for educational. Jun 07, · IPL – The Indian premier league has taken the cricketing world by storm.
It has also got its marketing mix spot on.
It’s providing a stage for many youngsters to show their performance & profitable too to Advertisers andbroadcasting channels.